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WHAT
WE DO

 

SERVICES

Maroon Society works with organizations advancing the public good by providing the following services:

  • Program Evaluation
  • Communications Optimization
  • Policy Development
  • Political Polling and Messaging
  • Consumer Insight
    • Segmentation
    • Customer Experience 
    • Attitude and Usage
    • Brand and Advertisement Tracking
    • Diversity: Racial and Sexual Minority
 
 
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HOW WE DO IT

METHODS

Our fact-based approach involves a mixture of quantitative and qualitative techniques.

 
 

Quantitative

  • Intercept Surveys
  • Telephone Surveys
  • On-line Surveys
  • On-board (Transit) Surveys
  • Data mining
 

Qualitative

  • Focus Groups
  • In-Depth Interviews
  • Ethnographic Studies
  • Participant Observations
  • Group Challenges