LAX Passenger Survey
In the past 5 years, LAX has embarked on a number of large terminal renovations, and projects to increase passenger connectivity to a new consolidated Rent-A-Car facility, and to the Los Angeles Metro rail.  Amidst these changes, LAX has launched a new brand campaign to improve guest experiences.  As part of a multiagency team, Maroon Society collected over 5,100 in-person surveys with airport passengers to assess their perceptions of LAX across a variety of metrics from parking, and ease of using passport kiosks to ease of connecting and courtesy of shuttle drivers.